By Roberta Prescott
"Without promotion something terrible happens - nothing."
you think that if you do a good job
your career will blossom all by itself?
You like to think that your track record should speak for itself,
but who’s listening? Those who can further your career are
too busy juggling their own priorities to worry about yours. You
need to be on their radar for more than your once a year performance
review. It’s your responsibility to manage your own career.
Get past the negative thinking of “It’s not nice to
talk about yourself”, “Shameless self-promotion is offensive” or “I
will not change my personality or my values”, because that’s
not what marketing yourself is about. Developing a personal marketing
plan means letting others know that you add value to a job, and that
you’re easy to work with during the process. It’s about
changing how people perceive you – word-of-mouth advertising.
Here’s a three point plan to get you started.